Every now and then I hear about a new competitor that has a new recipe to beat Google Yahoo, and MSN. Checking the new claim I discover another macro content search engine that ignores the built in problems that macro contents homonyms and synonyms pose to every computer search program. After reading the following excerpts I draw from QTSaver I think you'll agree with me that chances that Claria RelevancyRank will beat Google on the macro content play ground are low.
Claria 's RelevancyRank, a search technology under development, challenges Google, Yahoo, and MSN with a comparison of where they would rank the sites that RelevancyRank (based on behavioral indicators that Claria gathers by following users around with its adware) would rank in the top ten for the phrase "cheap tickets." The demonstration shows that MSN, Yahoo, and Google don't rank a lot of highly relevant sites (as far as Claria and its advertisers are concerned) in the top ten. For those scoring at home, Yahoo "won" on the sample query, by a score of 50 to 40 (Google) to 18 (MSN). Not too surprising given the strong business relationship between Yahoo and Claria! Maybe the "failure" of search engines to rank behaviorally-compelling sites as high as Claria does isn't the point, though. On one hand, site quality can definitely be measured by some recipe of indicators based on fuller analytics, such as time spent on site, etc. On the other, certain metrics (such as commerce-related ones) might not be the best ranking criteria.
REDWOOD CITY, CA - July 13, 2005
Claria SM (www. Claria .com), a pioneer and leader in the behavioral marketing space, today announced the alpha release of Claria's Vista Marketing Services search platform. Leveraging its RelevancyRankTM (www.relevancyrank.com) behavioral search technology, the new search platform goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web.
In January 2004, Claria began development of its patent-pending RelevancyRank technology. RelevancyRank is a revolutionary search capability that ranks Web pages based on consumer surfing behavior. The technology incorporates basic metrics such as click rates, as well as critical post-click metrics of consumer behavior - such as time spent viewing a site, number of pages viewed at a site, number of return visits to a destination Web site, historical interests based on Web-wide surfing habits, and conversion behavior. While in the past Claria utilized RelevancyRank technology solely to benchmark and evaluate other search engine results, this alpha release marks the first time this technology has been incorporated into a search engine platform.
Here are 3 sites about Claria Debuts RelevancyRank: Search Ranking By Behaviorial Activity:
Claria - Company Information - News RoomClaria Debuts RelevancyRank: Search Ranking By Behaviorial Activity SearchEngineWatch, March 2005 "Claria, the company behind the eWallet software, ...http://www.claria.com/companyinfo/press/articles/2005.html
The Search Engine Report - Number 101Claria Debuts RelevancyRank: Search Ranking By Behavioral Activity SEW Blog, Mar. 15, 2005.
Summaries of Search Engine News As It Happens - Search BrainsClaria Debuts RelevancyRank: Search Ranking By Behavioral Activity Source: Search Engine Watch Blog URL: http://Blog.searchenginewatch.com/Blog/050315-...http://www.searchbrains.com/5532.html
The study indicated that while there is considerable room for improvement among the top search engines in terms of providing relevant results, Yahoo! performed better than MSN and Google, providing search results Internet users ultimately found valuable more often. The study was conducted using the Claria Corporation's patent-pending RelevancyRank(TM) technology (http://www.relevancyrank.com) which identifies the most relevant search results based on millions of Internet users' actual behavior.
By using a full view of searchers' behavioral data, RelevancyRank technology provides the truest measure of relevance for online search. RelevancyRank represents an additional use of the behavioral insights technology platform offering from Claria's Vista Marketing Services division. The division launched the BehaviorLink advertising network in February 2005. "We are driving the next generation of search technology where relevancy is driven by what millions of people find meaningful," stated Jeff McFadden, Claria CEO.
"RelevancyRank is part of a suite of personalized Web technologies Vista Marketing Services will be unveiling in the coming quarters that further personalize the consumer's Web experience."
REDWOOD CITY, Calif., July 13 /PRNewswire/
In an initial study developed in conjunction with Harris Interactive, RelevancyRank search technology proved to be equal or better than Google and Yahoo! search results over 85 percent of the time in terms of both satisfaction and relevancy.
Google recently announced that it is publicly testing a new service that uses search histories of individuals to influence what search results they see. RelevancyRank technology goes significantly further as it could incorporate both consumers' search history and Web surfing behavior, resulting in a more relevant and customized experience.