Thursday, November 17, 2005

Research- 777mobile

As part of my research about mobile gambling I wrote about 4 articles:

In this fifth article I'll try to collect internet publications about 777mobile and this will be a snap shot of the current situation of this company, which will serve me as a reference point for future comparisons.
I used
QTSaver to collect the following info:

Mobile gambling in Hungary

Name : 777Mobile, Virgin Islands (British) Type : Gaming & EntertainmentSearch Google , Yahoo! News , Google News for '777Mobile'Description: 777Mobile is positioned to become one of
the leading Mobile Gambling Operator.

Since 1996, Mr. Habari has been an online marketing guru to many of the web’s most successful online video broadcasting, billing and gaming companies in their online and offline marketing strategies, affiliate programs, internationalization, data-mining and information architecture as well as their creative and content development.In the past two years he helped to create, manage and optimize affiliate marketing and internet programs to cross-over with emerging technologies. In the past year Mr. Habari was Director Online Marketing for PartyGaming as well as leading the mobile strategy for the group. Mr. Habari is the founder and the CEO of 777Mobile which is positioned to become a leading Mobile Gambling Operator.
Coordinators of the event are expecting attendance by close to 300 casino and sportsbook executives, marketing companies, online gaming executives, affiliate managers, portal webmasters and affiliates. Speakers will include industry executives such as Yariv Ron, Business Development Manager from Empire Poker, Yishai Habari, Director of Marketing at Party Poker, Peter Karsten, CEO of 3G Scene, John Wallis, CEO of Sun-Gaming, and many more. OCN Staff All trademarks and copyrighted information contained herein are the property of their respective owners.

The betting service is promoted by 777Mobile.Com, in association with it's marketing partners. Bets are taken by St. Minver, a Gibraltar registered Casino operator. This agreement is between you and St. Minver who provide the betting service, and between you and Probability Games, who provide payment and support services to St. Minver.
St Minver is the leading turn-key supplier of online gaming solutions, delivering fully-managed 'white-label' gaming channels to high profile customers including land-based Bingo market leaders Gala, plc and Virgin Games. Operating under a Gibraltar gaming license, St. Minver offers its partners a full suite of casino, bingo and poker games.

Mobile gambling in Hungary,20,0,newsid-2911-yearid--monthid-1902,en.html?w=800&h=424
Mobile Hungary is offering the Nokia 6230 mobile phone as of today. This is the first handset offered by T-Mobile following the introduction of the new brand in Hungary. The EDGE-capable camera-phone has a 65,000-color display, organizer, stereo FM radio, MP3 player, as well as e-mail and multimedia messaging capabilities.The device also comes with a t-zones key to access the multimedia portal of T-Mobile Hungary. 777mobile, the most popular mobile content service in Hungary, will soon be replaced by t-zones and can now be easily accessed via GPRS, and in some areas of Budapest, via EDGE technology. The phone will be available at 39 stores and 250 partner stores all over the country. This includes newly re-branded T-Mobile stores All stores will be transformed by June 5.
The Hungarian market leader Westel, an affiliate of T-MobileInternational, announced the launch of the largest Hungarianmobile portal, named 777mobile. The company offers its content services for the first time under a single, new brandname. The WAP-portal supplies a large number ofentertainment services, information, a dating line, games, logosand ringing tones to holders of WAP- or MMS-enabled phones. Free SMS and an MMS editor are also on offer.
Westel is a privately held corporation founded in 1981. Our primary goal is to provide an entire suite of superior telecommunication services at discounted rates. Press release,Budapest – June 17, 2003
Second generation WAP at the Westel The renewed 777mobile awaits users with colored multimedia pages
Following the February introduction of 777mobile - offering content unique in Hungary - Westel as the first Hungarian mobile service provider launched its new generation WAP service. The special service of the renewed portal can be accessed with Nokia 3650 and naturally it is just as comfortable to use as the color display telephone itself.
The second generation WAP service of Westel’s 777mobile portal is similar to a multimedia newspaper, the front page is determined by the head column (changing every hour) and its color illustration. Links relevant to the time of day or other topical information are also available.
Simultaneously with the introduction of the latest generation WAP service Westel’s customers can freely choose from the multimedia video content and have an even deeper insight into the world of mobile video. The video column of 777mobile offers live programs of television and radio, as well as short reports, movie clips, tales and Westel promotion video programmes. Press release- Budapest – December 29, 2003
During the Christmas holidays more than ever visitors logged on the Westel 777mobile WAP portal: on December 25 - for the first time since the launch of 777mobile - the main page of Westel’s WAP portal was downloaded more than 200 thousand times in a single day. Within one year 777mobile - compared to figures measured during the 2002 Christmas holidays - tripled its usage.
By now the mobile telephone also functions as center for news and entertainment, but it may also substitute the wallet. Launching 777mobile, Westel proved that by offering the appropriate content, Hungary can be a serious market for the new generation mobile services. :,20,,newsid-2609,en.html?w=1024&h=582
Hungary: Culture at your fingertips. (01/27/04)
Currently about three to four million people have WAP-enabled phones in Hungary. The hit rate of the operator’s 777mobile WAP portal is comparable to the most popular web pages. The service especially aims to communicate the content to the younger generation and will be updated continuously.
777Mobile Mobile is positioned to become a leading Mobile Gambling Operator. State of the art mobile software, unique billing mechanism, outstanding CRM and customer service guarantee to maximize revenues. 777Mobile already live in the UK and plans European launch in the next 6 months. Affiliate and media partners are welcome.
From May 19 Westel's customers can view video materials and send short video messages to mobile phones or e-mail addresses with their mobile phones with two different solutions. Westel offers for its mobile video service four types of phones (Nokia 3650, Nokia 7650, Sony Ericsson P800, Qtek). The Nokia 3650 phone with integrated camera that can send video messages is available with the best conditions ever.

Competition - WorldPlay Media Spin3
With poker achieving a respectable profile due to the flotation of a number of companies, not least Party Gaming, the online gaming industry has become a respectable business and clearly a runaway online success. So will mobile do for gambling what poker did for the Web? Companies like 777Mobile, Spin3, and WorldPlay Media will attempt to answer that question at the show.
Will mobile do for gambling what poker did for the web? Certainly some of thesequestions will be answered by the likes of 777Mobile, Spin3 and WorldPlayMedia but the commercial reality will come from the unique attendee profile these events attract.
Worldplay Media Ltd. specialise in providing a turnkey solution for the increasingly lucrative mobile casino market, based on our wide-ranging experience of gaming markets. Drawing upon a unique combination of casino industry experience and mobile technology, through our multi-faceted service, we promise we will make your money mobile in no time.
Recent Launches Ladbrokes Uses Spin3 System To Offer Trusted and Secure Mobile Casino More info
PRESS RELEASE 02/01/2005 Spin3™ (, the leading innovator in mobile casino systems, in partnership with Microgaming, the leading developer of e-gaming solutions, announces the launch of the first complete mobile casino system.
By utilizing the Spin3 wireless casino system, casino operators, mobile network providers and any company with an internet presence can now offer a trusted and secure mobile casino via a large selection of mobile phones and other wireless devices.
The Spin3 wireless casino system consists of six real-time networked casino games, including blackjack, roulette and scratch card.
Links - Probability Games
For customer service and support with any aspect of 777Mobile, please contact Probability Games Corporation, who supports this service.

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